Eukanuba views dogs as more than just the best pets on the planet. And every day, Eukanuba’s mission is to make a positive difference in their lives so they can be their best. Eukanuba does that by creating premium nutrition that helps bring out the best in your pet.
It all started in 1969, when founder, Paul Iams, was looking for a memorable word that echoed the uncompromising high level of his new dog food formula. With unmatched quality the market had never seen before, Paul wanted a name that was just as special.
He found inspiration in the world of jazz. In the 1940s, this unique music was evolving, as was its own unique language. EUKANUBA™ (“You-Ka-Noo-Bah”) was one word that grew out of that culture. It was reserved for something that was “the tops” or “supreme”—whether it was the latest song or a top-of-the-line car. It struck a chord, and he named his product EUKANUBA™ to embody this ideal. And that’s where our history began.
As Eukanuba looks back to their origins, they also look ahead. Eukanuba’s dedication to creating new innovations in high-performance pet nutrition continues. And you can be sure they’ll keep going the extra mile, so your pet can, too.