The forwarding of a signed insertion order or contract by the advertiser or its agency will be construed as an acceptance of all rates and conditions herein. The publisher reserves the right to reject any advertising and reserves the right to cancel this contract at any time, for any reason. The publisher reserves the right to place the word “advertisement” on advertisements that resemble editorial matter. Any cancellation to the contract by the advertiser or its agency must be written to the publisher (see Publisher’s address below). Full payment will be billed prior to publication. New advertisers must prepay first ad — no exceptions. Prime rate plus two percent (2%) per annum on all invoices not paid within 15 days. No new advertising will be accepted if an advertiser has an outstanding balance over 45 days.